If you're looking to build a profitable business through Amazon FBA, chances are you’ve come across the Amazing Selling Machine (ASM). Since its launch in 2012, ASM has become one of the most popular ecommerce training platforms in the world.
In this Amazing Selling Machine review, we’ll break down everything you need to know—what the course includes, who it’s for, how it compares to other options, and whether it’s worth the investment.
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What Is the Amazing Selling Machine?
The Amazing Selling Machine is an all-in-one Amazon FBA training program designed to help complete beginners start and scale their own ecommerce business. With over 35,000 members across 180 countries, it’s known for its:
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Step-by-step training modules
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Weekly live coaching calls
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Private community access
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Exclusive tools like Zoof (product research)
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Bonuses like sales templates and email engines
ASM is now part of the Amazing Academy, which includes even more training and flexible pricing.
Who Created the Amazing Selling Machine?
ASM was co-founded by Matt Clark and Jason Katzenback, two entrepreneurs who built multimillion-dollar brands on Amazon. Since then, they've teamed up with experts like:
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Devin Dorosh – 7-figure seller
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Mike McClary – CEO of Amazing.com and former corporate exec who quit his job after launching on Amazon
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Guest appearances by icons like Robert Kiyosaki, Daymond John, and Sara Blakely
These aren’t just marketers—they’ve done it themselves and now coach others to do the same.
What’s Inside the Amazing Selling Machine?
This wouldn’t be a complete Amazing Selling Machine review without breaking down the modules and content.
Core ASM Modules (Amazon FBA Focus)
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9 in-depth video modules
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Recorded coaching sessions from 7-figure sellers
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Product research & validation walkthroughs
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Launch and rank strategy
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Sponsored Ads training (PPC)
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Branding, packaging, and supplier negotiations
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Ongoing optimization & scaling
Additional Training Inside Amazing Academy
You also get access to:
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Copy Command – Learn persuasive copywriting to sell more
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Your First $1,000 on Shopify – Launch your own DTC brand
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Omnichannel Machine – Sell on multiple platforms (Shopify, eBay, Walmart)
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Spark Selling Machine – Exclusive Walmart selling strategy
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Holiday Sales Machine – Maximize seasonal campaigns
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SellerCon Recordings – Learn from ecommerce leaders
Live Coaching & Support
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2x live group coaching calls per week
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Access to a private Facebook group with 35,000+ members
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Personalized feedback and mentorship
Pros & Cons of Amazing Selling Machine
✅ Pros
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Proven, step-by-step framework
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Access to expert coaches & successful sellers
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Live support, not just pre-recorded content
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Expanding platform includes Shopify, Walmart, and more
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Includes valuable tools & templates
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Flexible pricing plans
❌ Cons
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Not the cheapest program (but high value)
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Requires commitment and consistency
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Focuses primarily on physical product-based businesses
Amazing Selling Machine Pricing
Here’s a simplified breakdown of the ASM pricing through the Amazing Academy platform:
| Plan | Price (Annual) | What's Included |
|---|---|---|
| Academy | $59/month | Core training, bonus courses, community access |
| Academy Gold | $119/month | All of the above + live coaching, advanced training |
| Academy Platinum | $149/month | Includes Zoof software, expert tools, exclusive bonuses, full support |
Compared to an MBA (which can cost over $60,000), this is an affordable and scalable way to learn ecommerce with real-world results.
Amazing Selling Machine vs Other Amazon FBA Courses
If you're comparing ASM to other popular Amazon FBA programs, here’s what sets it apart:
| Feature | Amazing Selling Machine | Other Courses |
|---|---|---|
| Length of Training | 9 modules + bonus content | Usually 3–5 modules |
| Mentorship | Yes (7-figure sellers) | Limited or none |
| Live Coaching | Twice a week | Occasionally |
| Tools Included | Zoof, templates, email engine | Often separate purchase |
| Support Community | 35,000+ members | Smaller, less active |
| Pricing | 3 flexible tiers, cancel anytime | One-time, high ticket |
ASM offers more depth, support, and real-world value than most alternatives on the market.
Who Is Amazing Selling Machine Best For?
ASM is ideal for:
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Beginners looking for a structured, hands-on approach
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Side hustlers ready to scale into full-time ecommerce
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Experienced sellers who want to expand beyond Amazon
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Entrepreneurs looking for mentorship and community
If you’re serious about building a brand—not just flipping products—it’s a smart investment.
Student Results & Testimonials
Many ASM students have gone from complete beginners to running multi-million-dollar businesses. Here are just a few examples:
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Devin D. made his first $10,000/month within 60 days, later scaling to over $1M in sales
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Mike M. replaced his 6-figure corporate salary within a year
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Countless students have used the program to build brands that were later sold for 6- to 7-figure exits
ASM even includes a 14-day money-back guarantee, so you can try it risk-free.
Top Traffic Sources for Marketing Success
1. Udimi – High-Quality Solo Ads Traffic
2. The Click Engine – Get 100% REAL Buyer Traffic
3. Traffic For Me – Premium Solo Ad Traffic by Niche
4. 10 Dollar Solo Ads – Affordable, Targeted Email Clicks
Final Verdict: Is the Amazing Selling Machine Worth It?
After analyzing everything in this Amazing Selling Machine review, here’s the bottom line:
If you're looking for a comprehensive, proven path to building an Amazon (and multi-channel) ecommerce business with expert support, ASM is hands-down one of the best platforms available.
It’s not just a course—it’s a full ecosystem. From product research to brand-building to exit strategies, you’ll be guided every step of the way.
And with monthly plans starting at $59, it’s far more accessible than other high-ticket FBA courses.
Final Thoughts: Should You Buy ASM?
If you’re on the fence, here’s what we’ll leave you with:
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ASM isn’t for “get-rich-quick” seekers—it’s for committed entrepreneurs
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You’ll get an industry-leading training system, live coaching, advanced tools, and a huge community
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The pricing is flexible and affordable considering the value packed into each plan
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You can cancel any time or get a refund within 14 days if it’s not right for you
So, is the Amazing Selling Machine worth it in 2024?
Absolutely—if you’re ready to invest in yourself and take real action.
FAQs – Amazing Selling Machine Review
1. What is the Amazing Selling Machine?
The Amazing Selling Machine (ASM) is a training platform that teaches people how to start and scale ecommerce businesses, primarily through Amazon FBA.
2. How much does ASM cost?
ASM is available through the Amazing Academy with pricing starting at $59/month. Higher tiers include live coaching, software tools, and additional bonuses.
3. Do I need any experience to join ASM?
No! ASM is designed for beginners and walks you through every step of the process—from product selection to brand launch.
4. Is ASM still relevant?
Yes. ASM updates its training regularly and now includes strategies for Shopify, Walmart, TikTok, and more—not just Amazon.
5. Is there a money-back guarantee?
Yes, you get a 14-day ironclad money-back guarantee to try ASM risk-free.
Conclusion
We hope this Amazing Selling Machine review helped you get a clearer picture of what ASM offers. Whether you're starting from scratch or scaling an existing store, this program delivers value with its expert coaching, tools, and proven methods.
🔗 Ready to start your ecommerce journey? Learn more or join ASM today.

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